Why Hire Dan?

There are a lot of great reasons to hire me. Here are a few:

The Reason You Came Here.

Bottom line (right here at the top): I’m profitable. Or if the writing you need isn’t revenue-based, I’m going to make it do what you intended.

That’s my job, and I do it well.

I’m proud that almost everyone who hires me becomes a repeat customer. Sometimes in three weeks, sometimes in three years. The reason is simple: I did what they needed me to do, and it worked for them.

I Embrace AI and Use it Effectively

Most copywriters hate AI. And to be fair, I do feel it’ll be the bane of most of the white collar world – eventually.

But for now? Honestly, I find it fascinating and effective. Especially if I work with it. I’m excellent at getting AI to do what I want (an art in itself), and then massaging the results to my taste. It’s made me an even better writer. 

An Experienced Business Writer. 20+ Years.

I’m a writer, but I’m also a business and marketing pro. I’ve been at this full-time for two decades-plus. This matters to a lot of clients.

I know what drives revenue, and I fully understand writing for target markets, conversion, and keeping an effective brand tone. I see things that others don’t.

I’ve been marketing on the internet from the beginning: from chat rooms to geocities sites to the beginnings of SEO and “dime a click” adwords to social media to native ads and evergreen content to AI prompting and generative search. And I’ve succeeded at all of it. 

I also have the ears of marketing heads and CEO’s. Why? Because I’m a grownup who understands the bigger picture – the who and the why. My more successful long-term clients tend to involve me in their marketing and business strategy discussions. And I’m experienced in a TON of different industries too.

I’m not a part-time freelancer. I’ve been successful at this full-time since 2004, and I speak your language.

Business writing is usually selling something, even when it isn’t. An internal memo to employees is, at its heart, a sales letter. If they buy in, it worked. If they read it and roll their eyes and make fun of it in the breakroom, well, it failed.

I help readers buy (in).

I “Get” Business and Marketing Tech

Websites and SEO writing? I’m excellent at it. Google loves me. Bing too. I don’t optimize my own site here because I’m a solopreneur and don’t want a ton of traffic. But if you are serious about ranking highly, then I’m serious about helping you get there.

And now it looks like GEO (generative engine optimization) is a thing. I’ve always thought and written in a style that is clear and informative, so I’m good here too.

In addition, I’m quite skilled in UI/UX (user interface / user experience). When you hire me to write copy, I will make sure it’s easy to read both visually and prose-wise. Often, the MS Word doc I deliver looks like I want the finished piece to look. I can also help with your website’s overall look and navigation – what goes where and why. This stuff is really important to your website’s overall success. 

I May Not Agree With You (and That’s OK… It’s Even Good!) 

I’m not a starving freelancer who will lockstep agree with you and write exactly what you tell me to write because you’re paying me. If I think I have a better way to present it, I’m going to tell you. I feel I owe you that. 

I also go a lot deeper than “just writing” and am an excellent guy to discuss ideas with. I’ve had clients pivot and change a service/pricing model because I had a better idea. And I’ve also taken money out of my own pocket by saying “no, that doesn’t make sense, and here’s why… let’s do something different.”

This is one of the best value-adds a writer can offer you. It’s also exceedingly rare. I’m a business pro, and we can talk shop. 

Easy to Work With.

Real simple: you tell me what you need, and I will quote you a price. Easy as that. 

This allows you to get professional copywriting and creative marketing work for a good, predictable price. Need a few sales emails and an internal memo? Great – contact me, and I’ll give you a total price. If you want to move forward, I’ll do the work, and you’ll be happy (and when was the last time you were happy about a business thing?) 

Then we say goodbye until you need me again. No contract, no muss, no fuss. People love it.