It sounds cliché, but I work for nearly any size business in any industry.

The biggest factor in hiring me? You’re big enough that the things I talk about on this website matter, but small enough that you can’t throw hundreds of thousands of dollars at it.

That said, the majority of my clients have between 10 and 500 employees, with the owner/president still being pretty hands-on. 

If you want to keep up with what I’m currently thinking, check out my column on Inc.

Here are a few of my favorite clients over the years, more to show you the diversity of industry than anything.

CREST CAPITAL (www.crestcapital.com). Atlanta, GA.

Industry: B2B Equipment Finance.

• Wrote and updated copy for entire B2B website (500+ pages, including online directory, articles for executives, and The Lease Guy blog.)
• Strong content for SEO. In a massively competitive national industry, Crest Capital has consistently ranked top 3 since I’ve been involved.
• Write bylined articles for trade publications (priceless SEO). Sample 1. Sample 2. Sample 3.
• Video Scripts. 10 Reasons Crest Capital is Better Than a Bank, Turning Clicks into Sales. I storyboarded these and wrote the scripts. 10+ years in, they are still fun. 
• Helped conceptualize and write stealth marketing site www.section179.org which is the #1 ranked Section 179 website online, getting 10k+ visits a day. 
• Internal content such as process instructions for data entry, sales scripts for reps, internal memos, and corporate communication.

MEDIA FORCE  (www.mediaforce.com) Holon, Israel.

Industry: B2C Direct Response Sales / AdTech

For this company, I crafted direct response ads, advertorials, landing pages, and lead aggregators for consumer products and services. The ads appear on cnn.com, the weather channel, Fox, and almost every other consumer news and information page you visit.

• Life Insurance Lead Aggregator – More than 3,000,000+ leads… this is still the control piece.
• Car Insurance Lead Aggregator – Same thing, but for car insurance. That “old/new” graphic was also my idea. It helped skyrocket leads.
• Neuropathy Foot Pain Relief – I wrote this man’s story for this excellent product.
• Weight Loss Product – I credited the company doc here, but it’s all me. “The Lazy Way to Lose Weight” has proven extremely popular. When I added that line, sales blew up.  

 SOFT TOUCH FURNITURE (www.softtouchfurniture.com)

Industry: Commercial / Restaurant Furniture

I love these folks. I’ve written their website, catalogs, tons of monthly newsletters, all kinds of internal writing and memos, I’ve written letters to clients on their behalf, and more. I discuss marketing and strategy with the owners, and even hung out at the trade show in NYC with them. 

AARDVARK STUDIOS (https://aardvarkstudios.com/)

Industry: B2C Mobile Tours / Experiential Marketing for some of the world’s largest brands.

I began writing for Larry Borden way back to when he started “The Borden Agency”. He’s grown exponentially, becoming the leader in his industry. Over the years I’ve written a ton of marketing and sales collateral for them. 

POP ON THE BLOCK (www.popontheblock.com)

Industry: B2C Popcorn Sales

First of all, this is easily the best popcorn you will ever eat. Seriously, go buy some. 

Pop on the Block is a great example of an idea gone big. They started out with the owner making uniquely-flavored popcorn in her kitchen for her kids. But from movie night snacks came a business – first pop up stores, then a permanent location, then another, then nationwide online sales. I wrote all the copy along the way, including hundreds of popcorn descriptions that still make my mouth water.