Writing, Marketing, and Business Articles.

This page is an ever-growing archive of helpful articles on various topics related to writing, marketing, business, news, and similar. For reprint rights, or to request a fresh article for your publication, please contact me.   

B2B – Write for Decision Makers, Not Kids

The kids are alright… and they’re broke. Sometimes, wanting to sound young is going to hurt you, especially in the B2B space. Read More

Evergreen Content and SEO

Some of the best marketing you can do is getting a popular evergreen SEO article on your website. This can draw traffic (and provide SEO rocket-fuel) for years. Read More

Conversion is King

Here’s the thing – you want your website visitors to DO something. Either buy, click, contact you, bookmark you, or just get the info they needed. That’s called conversion, and it’s super important. Read More

Copywriting 101

So I’ve been a copywriter for more than 20 years. And I know things. Here’s a few snippets that you may find helpful. Read More