Samples and Client Testimonials

On this page, you will find samples of my work, client testimonials, etc. I think it's very useful for you to see exactly what type of work you can expect, so this is a long page with a lot of samples. You can use the below links to jump to just the things you want to see, or simply scroll down.

Website Copywriting Samples

Ok, here are some other websites that I've written the copy for, with a small explanation for each. I've written for thousands of websites, across all industries, and the following group of sites represents a nice cross-section of business types:

Commercial Storm Recovery by All-Tex - All-Tex is a company in Texas that specializes in commercial storm recovery. If the hurricane (etc) knocks it down, All-Tex comes in, assesses the damage, works with the insurance company, and rebuilds your business. This is a good sized site, with lots of information. I assisted with the sitemap, the flow of the site, what information was offered, and (of course) wrote the copy.

Section 179 .org – Section 179 is the provision of the US tax code for business equipment deductions. It seems to be a yawn-inducing subject, but here I think I did a really good job at clearly explaining the code in an engaging, Plain English fashion. Also, the web copy uses keywords very well (which was important to this client, as he had extensive SEO plans). To see for yourself, go to Google and type in "section 179".

Kilimanjaro International is an international consulting and training firm that specializes in serving emerging nations and the companies / government agencies within. This is a very professional, comprehensive site meant to appeal to clients on several continents. It's also one of my personal favorites, as I had to take a lot of high-level concepts and language make them more accessible, while still keeping a professional and competent tone.

Tipples Brewery – From taxes and international business to fine English Ale – we do it all here! Despite being a small, craft brewer, Tipples makes some of the UK's best beer. If you enjoy fine ale, go ahead and read the different beer descriptions... mmmmm.

Clearly Trained - Based in Kentucky, Clearly Trained is a perfect example of a small business using the internet to sell a GREAT "niche-type" product/service to the world. I love this site (oh, I also helped them come up with the name/URL.)

Wireless Management by Intratem - Intratem is a company that manages other companies wireless accounts / expenditures. This is another good sized site with strong information (and another good example of page order / flow making sense.)

High Quality Candles by Angie's Candle Shop - This is a niche, home-based retailer selling an excellent product (in this case, triple-scented candles). And yea, the candles really are wonderful - I know a bit about this, because I make my own wax tarts. Angie's candles are first-rate.

Arizona Realtor Sean Gaughan – Sean Gaughan is a Scottsdale-area Realtor. From the left link bar, go to and read the different "buying your home" pages. I really don't like hot weather much, but I almost want to live here after reading the descriptions of the different towns (and I wrote the darn things!)

InfoPro - A high level IT company that specializes in government agencies. This is about as "corporate" as I get (it's still very accessible.)

Premier Marketing - High level marketing consulting company who creates and manages membership upgrade programs for million dollar clients. Still, despite the high level clients, this site is very accessible in terms of language.

ICG Consulting - Again, a high level corporate consulting company (this time tech and back-end financial consulting) who didn't want to sound like a stuffy corporation. For a good example of "Plain English" corporate language, click on the little "post it note" at the top right.

Nearly Natural – I write the product descriptions (hundreds of them) for this company.

Knivis Business Opportunity Knivis is a CMS / Business Opportunity for entrepreneurs who want to own a real business. I wrote the business opportunity page you see, and I also wrote copy for the entire website.

Online Gambling Information - We wrote all of the articles for this website. There are several hundred of them (go to the top links, then go to articles for that link.) This is a good example of our SEO article writing - unlike most online articles, these are not garbage "throw-away" articles, but actually something someone will read (besides being heavily keyworded, of course.)



Press Release and Sell Sheet Samples

Sell Sheet for a pet care supplies manufacturer.

Corporate Training website launch press release. You'll notice that my press releases are a little different than most - they aren't boring or dry. I try to find a unique angle, and make it an entertaining read. That's how you get noticed.

Social Networking website launch press release. Again, a rather "unconventional" (and certainly not boring) press release.



Testimonials

Great work Dan! You did an excellent job of explaining what my company does – without clouding it with technical jargon.
-Bryant Cobarrubias DocEdge


Dan,

Thanks for all the help. The website content turned out to be so very clear and beautiful. We are sure it will help persuade the visitors to our website to engage our services.

You are on my contact list for our future needs or for the needs of our friends!! And I have your book too:-)

-Gangadhar Andru Tek Optimize


WOW!
Can't wait to add it to my new website and into brochures...
Thanks,
 -Casey, Hevla Coffee Company


Dan
I'm really happy with the feel/look of the site now. I think it really puts across what we're all about very well. The numbers of conversions have increased! Thanks.
 -Lee Collins Cambridge Laptop Repair.


Hi Dan,
I've put the project on my site and I'm so excited. For the first time I'm happy to send customers to the written part of my site (the "Style" and "Sharon G" pages). I got my first inquiry from the new info very late last night and I feel very confident because I know what you wrote highlights everything I want it to. It's everything I've struggling to get across and it sounds natural and professional.
 -Sharon Gutowski, Sharon Gutowski Photography


Dear Dan,
It is wonderful. I loved it when I looked at instantly.
Thank you!
Regards,
-Sharon Mueller Spa Dog Botanicals.


Mr. Furman,
I was thrilled with your writing. So it pains me to tell you I had to take it down. Do you want to know why? I got too many calls and e-mails. I am a one-person design shop. Quite frankly, I was not ready for the business you brought me. But I'm working on hiring help.
-Monica (last name, company, and website withheld by request, as she'd rather clients didn't know she's a one-person shop.)


To Dan's future clients,

Please forgive if my recommendation is overflowing with enthusiasm. I've just read the resume and cover letter Mr. Furman created for me. All I can do is just shake my head and go: “Wow”. Seriously… Wow!

Writing well seems to becoming a lost art and it's a pleasure to work with someone who writes so well. Actually well doesn't cut it. Let's go with awesome. His writing truly is awesome and not in the 1980's way. However, his ability goes beyond writing awesomely well. He knows how to solve problems. He listens to the needs, and desires of the client. When you're done, you get copy that'll help you succeed and/or solve your problem.

My problem was I struggled for months with finding a way to promote my abilities since I work in both the creative and analytical fields. As such, my resume and coversheet both feel diluted or “all over the place”. Mr. Furman was able to take my broad skills and work history and turn it into a professional product. Instead of being diluted, I come off as "Qualified with extras".

Thanks to him, I have an advantage that'll help keep all the other job candidates away from “my job.” Thanks again for the AWESOME WORK!
 --Jen Taylor

--Dan note: I typically do not do resume's and such. I did Jen's because it was more of a marketing challenge than simply documenting her work history. Plus, she's a friend and colleague.


Mr. Furman,
It is perfect in every way! You described exactly what I want to accomplish with this website and now everyone that visits it will too! You almost seem too good to be true!! I have so much more confidence in my website. As soon as my site is close to being published I will definitely be contacting you for some PR writing. I send you a big kiss from Arizona!
-Paula A. Magruder Side Job Trader


Dan,
You are Office Magic's secret weapon. The Google search that found you was worth hundreds of thousands of dollars to me.
-Pat Wahl


Dan Furman is more than a Wordsmith -- he's a word genius! A website is nothing more than a pretty picture without a carefully crafted message; one that engages the audience and motivates them to a call to action. Many of our (web) clients have retained Dan to help them develop just the right message and are now reaping the benefits of his service. Thank you, Dan!
-Kelley Rao, President Webeze


Hi Dan!
This looks REALLY good! Thank you so much! I really appreciate your hard work! This is exactly what I was trying to achieve! It's very clear, direct, and easy to read!
-Carleen Perez CRP Solutions


Dan,
I came to you looking for help in writing compelling copy for my Real Estate web site. You listened to my needs and nailed it. I'm confident that my Web presentation is the best Scottsdale Arizona realtor site on the web. No question, the money I paid to you is an investment, that will return profits to me for years! Thanks.
-Sean Gaughan


Dan,
Your style is compelling, your communication with me during the project has been great, and your creative writing is top-notch. I would recommend your proven writing for anyone interested in a successful web presence.
-Dr. Bruce Collin (since retired from his business that I wrote for)



Still more websites (links only)

Automated Medical Answering Services

Sanding Supplies

Additive Free Supplements

Academic Coaching



Professional writing services for all of your important business writing needs.