Business Writing, Website Writing, and Other Writing Services by a Professional Writer

The Power of Words, Part 2

By Dan Furman

Let's pretend you have a new product. Let's call it a Snurkle. You decide to launch a website to sell your Snurkles (or craft a sales letter- whatever).

Ok, you put up your website. It consists of one page that says "Please buy my Snurkles" in big letters, and nothing else.

How many Snurkles do you think you're selling with that approach? How about zero?

You're going to have a warehouse full of Snurkles, which isn't a pretty site (Snurkles smell funny, too).

So, do you think it's fair to say you'd sell a few more if you had a page or two explaining what a Snurkle was and why you needed one?

It's not hard to answer that - Of course you'd sell a few more.

That simple fact should tell you that the words used matter.

Knowing that, do you think the number of Snurkles sold would increase as the writing gets more compelling, persuasive, and easier for the audience to understand? Billions of dollars spent in market research over the past fifty years say YES.

Just like almost any writing will outperform "Please buy my Snurkles", sales copy written by a professional will outperform whatever you have now.

What's your Snurkle?*

*bet nobody's ever asked you that before... it almost sounds obscene, doesn't it?

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