Archive for the ‘Success’ Category

More random thoughts on Rates

May 16th, 2009

Some random thoughts this afternoon on rates and such:

Many times, small business owners hit a wall in setting their rates or charging for their services. This is because they are still in that “job” mentality of hourly rates, etc. If you are in business for yourself, you will need to break out of this line of thinking.

If a job pays you $20 an hour, that’s probably only 1/3 of your true cost to them. Because there are taxes, benefits, your office, your computer, your chair, company services, the copier repair guy (who is always there), and 4 billion other things you don’t really know of.

That means if you were in business for yourself performing the same job as the above-mentioned example, to cover everything you probably should be charging $60 per hour. Fair enough?

But let’s take this a step further – that rate makes things equal to a job. Is that really all you want? To be worth only as much as a job would pay you? I gotta tell you – if I’m only going to make what a job would pay me, I’ll just go get a job – it’s 1,000 times easier.  

No, to be happy working for yourself, you have to get paid what you are truly worth. And how much is that? Well, there’s no set number, but here are a few things to take into consideration:

  • Competition – if your competition generally charges about $100 an hour, you need to be somewhere within that rate. It can vary some, but you need to be somewhat competitive.
     
  • If the competition is all over the place in price (like in my business), you need to find a number that you are comfortable with and charge that. And make sure you are happy with this rate, not grudgingly accepting it.

 Per Project Price

A good way to avoid the whole hourly thing (and I hate hourly, as it feels too much like a job) is to charge a per-project rate. This is what I do 95% of the time: tell me what you want, and I’ll give you a complete price for the job.

Avoid feeling bad about getting paid

This is another roadblock that many entrepreneurs must overcome – the guilt associated with charging a fair rate. Again, the “job” mentality doesn’t help here.

Back when I was doing freelance programming, I had trouble with this – for my first job I charged $60 an hour for (a VERY low rate, but a fortune to me at the time, as I was used to a “job” that paid around $20 per hour). The project was going to be 20 hours, and I was astonished that I’d actually make $1,200 for it. I did the project, and I felt a little apprehension (and a bit of guilt) as I sent the invoice – am I REALLY worth that? (silly question, I know, but I was starting out )

Anyway, my apprehension went away fast – not only did the client happily pay the $1,200 right away, they booked me for several more jobs right then and there. Turns out, I was an outright bargain in their eyes.

So set a fair rate for yourself, and send out those invoices with confidence.

“Networking” Clubs

May 13th, 2009

Posted this on the small business forum – thought it would be good here, too:

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Going to my monthly Toastmasters meeting tonight, and it got me thinking about networking / groups / clubs / and the like.

I’m not really a fan of networking groups where the point is to swap cards / leads / etc. I find them somewhat phony and dishonest – the only reason people are there is to “get business”.

In my experience with them, I have found that there’s no continuity – if business gets too busy or too slow, the person will stop attending. Thus, I find these groups filled with short-term people. New salespeople hustling for leads; the “here today, gone tomorrow” bodyshop; the “new to this” graphic designer, etc. I’ve belonged to a few of these in my lifetime (back when some of my sales jobs MADE me go), and I’ve never met a five-year vet. I don’t like the vibe in the room, or the look in everyone’s eyes. Reminds me of a new car salesman on the salesfloor… that “I need biz” look.

I know some of you belong to these groups – I don’t mean to disrespect what anyone else does – this is just my opinion of them (and is ultimately worth every cent you paid for it).

This isn’t to say I am against networking – far from it, really. I just think it needs to be done as a secondary thing. Now that I call the shots, if I’m going to join a group, it’s because I find the group useful in an educational sense, or a social sense. If business comes out of it, fine; if it doesn’t, that’s fine too, as that’s not the main reason I am there. I really, truly feel that you cannot be a true business success until you have this attitude.

I look at the Chamber this way – I like hanging out with other successful businesspeople. Once in a great while, I’ll attend a mixer. Not because I want leads, but because I like shooting “business bull” over a scotch. I do realize people swap cards at Chamber mixers, but I think most can agree it’s not a hotbed for leads. It’s WAY more “meeting people” than “getting leads”.

The Lions and Rotary clubs come to mind, too. The big players belong to these clubs. They don’t go there to look for business – that’s almost beneath them. Again, if business comes from it, fine. If not, that’s fine too.

Like I mentioned earlier, I’m going to Toastmasters tonight. Been a member for about 2 years. Out of all the clubs / groups I have joined, I have found Toastmasters to be the most useful. I was always a willing speaker, and was decent enough, but this club has really brought it to another level. From doing the “off the cuff” tabletopics to doing prepared speeches and evaluations, it forces you to communicate in an effective manner. In a very supportive, friendly environment.

I have a hard time believing that any businessperson would hurt themselves by joining Toastmasters. But again, it’s not a place to look for leads, etc. But I think it can help your business better than almost any other group.

Any other Toastmasters here?

A quick thought about using Credit Cards to finance your business

April 10th, 2009

I’m a member of a small business discussion group, and post there often. Once in a while, I’ll repost one of my posts here in the blog if I think my audience will be interested. This is one of those times.

There was a question asked about financing a business with credit cards. The original poster (who doesn’t own a business – just saying that for context, not to disparage her) stated she wouldn’t feel comfortable doing this. That’s probably a fairly smart attitude for most, but it goes against what I feel makes a successful business owner.

Here’s my reply:

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Not to sound negative or disparaging to those that won’t do this, but I think part of what makes an entrepreneur successful is that willingness to fly without a net. That includes quitting jobs, that includes using savings, that includes taking on debt.

There are millions of people out there that would “like to” start a business and/or work from home. However, they say things like “but… right now, I have x and y, and my job is good….. maybe someday”. That’s all well and good, but those people will never start businesses. They want it to be safe and foolproof. They don’t want risk. They may fool around with something part time someday, but that’s about it. Business isn’t “safe”. There is no good time.

I quit a good job and financed my first business on credit. I was 24 or 25. It failed, and I was left with maybe 10k in CC debt. I eventually paid it off, quit another job (or got fired… same thing) and started another business. That one didn’t work either. Left with maybe 4k in CC debt. Paid it off, got fired again, used CC a little, and here I am, nine years later.

I always knew I’d succeed. Knew without any doubt. Thus, taking on debt didn’t bother me.

I know I sound very black and white here, but I think that’s what you need as an entrepreneur. If one is adverse to risk, one should not work for themselves.

One more book update (NOT April Fools!)

April 1st, 2009

Do the Web Write has finally been released on Amazon. Go to the book’s page on this site and there’s a direct link to the Amazon page.

Yay!!!

Keeping the Lawn Guy

February 27th, 2009

Last year, I was really busy. Tons of client work, wrote a book, etc. It got to where cutting the lawn was a pain in the @#$. So we hired a lawn guy. Local business, great guy, really professional, etc etc.

Let me tell you, this was bliss. For the first time in my life, I didn’t even think of the lawn – every Tuesday, as if by magic, the lawn was cut. Not only did it make me feel good personally (bending over a lawnmower is not great for my back), but also in a work sense – it’s hard not to feel like you’ve “arrived” when you can hire out to have the lawn done.

Anyway, cut to this year. Business is not as good. Scary economy. Etc etc. The lawn care proposal for this year comes. As a service to his customers, he’s not going to raise his prices, but I’m still somewhat considering dropping it. Bad economy and all.

Then my wife steps in. “Owl” she says (she calls me “Owl”) “you are NOT dumping the lawn guy. You still make enough, and we’re not going to be the people that cut someone. He needs his customers just like you need yours. And you LOVE having the lawn cut. I’m sending that proposal back with a “yes” right now.

God, I love my wife. She puts it in pretty good perspective. Business is down a little, but it’s not down enough that I’m gonna cut my lawn guy.

Before you start a home based business…

February 6th, 2009

This is an article I wrote to help in the promotion of my home based business book:

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From the outside, owning a home based business looks pretty easy, doesn’t it? I mean, what’s so hard about being home all day? Working in your shorts and sandals; drinking coffee whenever you’d like; taking off to catch the kid’s ballgame… really, is that so difficult? 

As a home based business owner, I can tell you that owning a home based business is a lot harder than it seems. There are a million different things I could go over, but for now, let’s focus on one: The simple question of “where will the work come from?”

It’s a question that not many people are prepared to answer. This is because throughout our lives, we’re conditioned to being “given” something to do – from school to almost every “job” imaginable, tasks are provided for you. Yes, some of these tasks are mundane (Moby Dick in 10th grade English; the “pep me up” meetings at my first sales job; and every spreadsheet I’ve ever looked at come to mind), but my point remains.

For example, when you have a job, you show up, and (as if by magic), there’s work for you to do. In fact, work comes at you from all different angles: your company landed a new account, so there are new product numbers to enter and customers to service… your company opened a new division, so there’s work to be done to support it… Debbie is out with a bad foot (so she claims), and everyone will have to cover for her… etc etc.

All of this stops when you have your own business. The work comes from you – 100% of it. It’s a pretty daunting thought – unlike a job, you cannot just show up and have something to do. It ALL comes from you and your efforts.

Now, I can’t specifically tell you how to go about making work come – for every business, the answer will be different. However, there are three basic points that are true for all businesses looking for customers / work:

·       Define (specifically) who needs your product or service.

·       Figure out how and where to reach them.

·       Reach them with an appealing message.  

If you do all three, the chances are the work will begin to appear. But you have to do them. In other words, there is no hoping or wishing – your efforts, and your efforts alone, are going to make the work appear. You cannot just start the business and hope for the best – it doesn’t work that way. And Debbie will be no help at all (not that she ever was.)

A Home Business Tip (Classical Music)

December 22nd, 2008

I put (Classical Music) in the title to this, as home based business tips and the like will definitely be an ongoing thing here, and I should differentiate them.

Ok, today’s home business tip has to do with music (classical music, obviously).

About four or five years ago, I got an XM radio for my house. At first, being a fan of “classic rock” I tuned it to the “Deep Tracks” station, which played some of the more obscure and forgotten songs in rock. And while it was a good station (I still listen to it in my truck from time to time), I found it very hard to work to.

In fact, I found almost any music distracting.

This was odd to me, because in every job I ever had, I always had a radio going with no problem. Maybe on my own I care a lot more about the “work”? I don’t know, but I do know the radio was distracting. It made me a little sad, as I bought this XM radio (and prepaid a three year subscription) for work.

But this is XM (now Sirius/XM) – there are over 100 channels of music… there must be something that suits.

And there was – classical. Classical music fit perfectly into the background.

So I started having the classical channel on everyday… and you know what happened? My workday, in an overall sense, got a little better. Not like I’m singing from the rafters or anything (now there’s a site!), but yes, I noticed my overall mood and demeanor improved with classical music.

With that in mind, I experimented some – my setup is the XM receiver, hooked to a wireless speaker system. I have two speakers in my office, and I keep the volume at a nice “background” level. But I can add speakers to the wireless setup, so I bought two more, and put them upstairs… so essentially, we have classical music as a background to our home-life as well.

This will sound a little silly, but Maryellen and I both feel this enhances our lives. Again, I’m not talking profoundly, but it’s definitely noticeable. Bottom line: our lives are a little bit better better with classical music as a backing track to our day to day stuff. And it’s so non-intrusive that you can just leave it on if you are watching TV, talking on the phone, etc. 

Now, I want to stress that we’re not big fans or anything – I wouldn’t know Chopin’s Eternal Sonata #9 from “Chopin’s Afternoon Snack and Nap” . That’s somewhat the beauty of the satellite radio – you need not be a fan or anything. Just set it to the station and let it play.

I have found in the last year that I can change it up some – Jazz makes a pretty nice background too, and I actually prefer Jazz when I am writing books. But for day to day work (and life), it’s classical.

I heartily recommend it, both in buisness, and in life. It will make your life better – I promise you.

How do you see yourself??

December 20th, 2008

Obviously, due to my profession, I’m interested in the words people use. And this interest covers not just the written word, but the spoken word as well.

Plus, besides being a writer, I’m also very into personal success, self-improvement, business motivation, and that sort of thing. It’s evident in my business beliefs, practices, and even in my writing (a full third of Start and Run a Real Home Based Business was devoted to the business mindset.) In short, give me something by Tony Robbins (etc) and I eat it up.

So combining these two things (words, and personal development), I am of the definite opinion that the words you use to describe yourself and such play a huge role in how your life plays out.

Let me give you an example:

I was talking with someone (whom I’ll leave unidentified) the other day. He has a “professional trades” type business, and he’s marginally busy during the building season, and starves in the winter. Essentially, he barely eeeks out a living. Part of the reason he starves is because he does almost *nothing* to market himself, etc. He just doesn’t see the correlation between marketing and the phone ringing.    

But I think the larger reason he’s not successful is his overall self-image. Two things he said the other day really stand out in my mind in this regard.

The first thing he said was mentioned when we were talking about the economy. He said, in a somewhat disgusted manner, that “things are set up so the little guy can’t make it” (he was obviously referring to himself and others like him.)

This struck me as somewhat profound. Because personally, I would NEVER see myself as “a little guy” to be influenced by how “things are set up”. First of all, I’m not a “little guy” in any area of my life (so you “male enhancement” magic pill people can stop e-mailing me), but this goes double for how I see myself in a business / social standing sense. Not only am I relevant, I see myself as a shining star.

Whether my self-image view is shared by others is not important to me – I think I am, and I conduct myself and my business that way. And to me, it pays off.

The second thing my friend said was in response to my views on the middle class. Essentially, I feel the “huge” middle class in the US was artificially created by WW2, the GI Bill, the Baby Boom, and the fact that the US was the only real manufacturer left standing after the war (I’ll expand on this in another post in the upcoming weeks).

Basically, I said  that before WW2, people were (in general terms) either rich or poor, and it will be that way again. So my friend says “well, I know which side of that equation I’ll be on” (meaning poor).

Again, it interested me. He sees himself as being poor. Hence the self-fulfilling prophecy we learned in Psych 101 comes into play – he sees himself as being poor, so he will be (and is.)

I find this stuff fascinating, because the older I get, the more I see it come into play – people with healthy outlooks and positive self images typically do well in life. Those with poor images almost always do poorly.

So, how do you see yourself?