Archive for the ‘Fun Stuff’ Category

The first day of school

September 1st, 2010

I’d like to take a moment to address the kids out there…

I know sometimes life can seem tough, and it seems like the first day of school comes far too quickly. And I know it seems like school lasts FOREVER… well, I’m here to tell you that you are right – it *does* last forever (and ever.) And your teacher this year? Mean. REAL mean.

Just some encouragement as you board the bus for the first of 180 school days. :)

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New site is moving along. Saving up the better blog posts for it.

Dan Bio

August 24th, 2010

I posted this on my Facebook profile – thought it would be neat to post here:

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Hey there!

Let’s see… I’m 44, and have been married to my wife Maryellen since 1999. No kids, which has its benefits (I don’t hate kids or anything, but personally, I like being childfree.)

We got married in Vegas a month after meeting (that was astonishingly fun), and have a nice little house in Kingston NY that we share with our dog and cat. I gotta tell ya, life is pretty good around here these days.

Professionally, I’ve been a self-employed writer for about a decade. I generally write business and sales copy for companies, but I’m also an author (have written two books), a business/marketing consultant, an internet sales expert, etc etc. I know there’s another place for work stuff here, but really, my work is an essential part of the “about me” thing (at least for me it is – I really like working and what I do). See my websites for more info if you are so inclined.

In the past, I’ve held lots of interesting and varied jobs, from marketing to computer stuff to sales to retail management, and a few others that aren’t worth mentioning. I got fired from many of them – I don’t take micromanagement-type BS from idiots well at all, and generally prefer to be left alone and do things my way. But I learned a lot in my eclectic career – I can build, fix, market, sell, program, write, rewire, give a killer presentation to 100 people, and play a decent game of chess as well.

If you knew me in the past, I’m prettymuch the same guy now – maybe a tad heavier, and a little quieter (essentially, I’d rather hang on my deck than go to the bar – the drinks and music are better here, and I have a “no assholes” policy that is strictly enforced :)

Anyway, thanks for stopping by and reading this far. Hope things are good for you as well. Life is meant to be enjoyed – too many people lose sight of that.

Cigars and Scotch

July 17th, 2010

Yes, despite the title, this post is about work. Or more importantly, recreation related to work. Or maybe it’s just so I can say I wrote about cigars and scotch in my blog in a feeble attempt to claim a tax deduction on my latest vice purchases.

I just got back from the cigar store, having purchased two smokes – one for later tonight, and one for next week. I really like cigars a lot, but I also realize they aren’t that good for you, so I limit my intake to about one a week from April-November (once it gets cold out, I don’t smoke, as I smoke outside.)

Anyway, after tax, I spent 20-something dollars total for these two smokes. Got a Pardron 4000 Maduro that I can’t wait to try (that’s tonight’s smoke), and one of my old favorites, a Romeo Y Julieta Cedaro #2 (this is my go-to stick). Combined with this cigar burning will be a bottle of Glenlivit 18 year-old, simply one of the finest single malt scotches out there. The bottle retailed for about $90 here in NY.

This post isn’t to impress you about what I smoke/drink. To start, you likely don’t care, and I’m sure many people would say I’m stupid for spending $90 on scotch when the same size bottle of Johnny Walker Red is $15. And that’s fine. I do admit I have developed expensive tastes in this regard (I also drink fairly expensive beer and coffee), but really, I mention the prices to more or less make a point about work.

And that point is I noticed my tastes for this stuff rose along with the income I produced. Yea, there was a time in my life when I bought the Walker Red and convenience store cigars (MSRP $5 for 6). And that time was when I was working one of my many jobs, making $30-$40k. I also drove a used Nissan Altima during this time, and bought cheap “Skil” tools, a far cry from the nice truck and DeWalt drill I now have.

Now, let me tell you – the “top end” stuff is worth the money. It simply tastes/performs/drives better. It’s unlikely there are many scotch drinkers out there that actually prefer the Red to the Glenlivit 18 y/o. And there are likely no cigar aficionados that, given the choice where money was no object, would light up a Dutch Masters over that Padron that’s sitting in my garage. But when you bring price into the equation, things change. A 28 y/o Dan would have never, ever spent $90 on a bottle of scotch, no matter how good it was. Because 28 y/o Dan didn’t have that kind of money to throw around. Truthfully, 28 y/o Dan was pretty broke (good looking, but broke). Part of the problem was I was working for money, and not success.

In the end, when you boil it right down, technically, we all work for money. But it’s deeper than that for me and people like me (other entrepreneurs, etc). I don’t want just money. I can get money working at WalMart. I want success. For some people, success is millions. For others, it’s just a roof. And for others, it’s working at home with freedom while being able to afford some of “the finer things” (like nice scotch) without killing yourself workwise. Either of these are valid. For me, part of the taste of that cigar and scotch is the taste of success. And it tastes really good.

Stop working for money. Start working for success, however you want to define it.

Facebook – the next SEO battleground

June 22nd, 2010

I noticed something about Facebook… not all of my friend’s posts make my front page – ever. Facebook seems to pick and choose what makes it to my default view by a “most popular news” thingee…

Which begs the question - how do they figure what’s most popular?

Which brings us to a second question - how long before businesses, who are starting to “get” Facebook, start looking to ”FSO” (Facebook Status Optimization… my term :) ) their way to the top?

Just a quick food for thought. And while we’re on it, WTF happened to Myspace? There’s fodder for another post.

Movie Review – Metropolis

April 8th, 2010

As you know, although I work a lot, I’m definitely not ”all business / all the time”. That would make Dan no fun. So let’s revisit movies and do another movie review.

I used to write reviews for a DVD review site years ago, and still have them. I figured I’d post a few here. Today, we’re looking at Fritz Lang’s “Metropolis”. I’m also pretty juiced, because more lost footage of this film was found in Argentina in 2008, and a new DVD is coming out in late 2010. The new running time will be 145 minutes, which is about 30 minutes longer than what I review below:

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Once more, I find myself not motivated to watch (or review) anything released recently. So I’ll go back to my shelf and again throw in an old classic to tell you about. As in previous “classic” reviews, my motivation is to bring you something you may not have seen before.

Today, I settled on the 1927 silent film Metropolis.

In a recent “Movie Answer Man” column, Roger Ebert writes: “There are more amazing shots in German films from the 1920s than in most new releases”. One viewing of Fritz Lang’s Metropolis will show anyone that Mr. Ebert knows what he is talking about. To this day, I still marvel over the sheer power of the astounding set pieces used in this film, and am continually amazed that it was made over 80 years ago.

For those who don’t know, Metropolis is probably the first true science fiction feature film, and also the last gasp of the German Expressionist movement that dominated the early part of 20th century film. Soon after its release, sound would come and change everything. Movies could then focus more on the actors themselves than trying to rely on largely the camera to tell the story. In my opinion, Metropolis is the last great silent film, and one of the most visual movies ever made.

Metropolis tells the story of a futuristic city where a seemingly utopian society lives and plays. Unknown to this idyllic populace is the fact that their city is powered by a huge underground labyrinth of huge machines tended to by a downtrodden working class, whom also live underground. Both sects are unaware of the other until worker Maria (Brigitte Helm) leads some children to the surface. There, she is spotted by Freder (Gustav Fröhlich), the son Metropolis’ architect, Joh Fredersen (Alfred Abel). Freder follows Maria back to the underground, where he sees for the first time the true source of his city’s power. Horrified at the treatment and condition of the downtrodden workers, he pleads with his father to do something. Meanwhile, Maria is also trying to lead the workers to unite. Fredersen doesn’t want the workers doing anything but work, so he schemes with mad scientist Rotwang (Rudolph Klein-Rogge) to produce a robot duplicate of Maria to lead the workers astray. Rotwang agrees, but he also has his own agenda…

I’m quickly going through the story because it isn’t really that important. In fact, until this DVD was released, I never really even knew the full story, because the prints available made no sense. After the 1927 release, most prints were cut, and then lost, leaving huge gaps in the story. This Kino release has restored every possible frame that could be restored, and has added title cards to fill us in on the few parts of the story that are still missing (in a “meanwhile, back at the ranch” sort of way). While I’m happy to have finally been filled in just why Maria was wandering in that cave, I’m more pleased at finally seeing the awesome visuals on a quality DVD. Think about it for a second – I’ve loved this movie since I first saw it 25+ years ago in a high school film class, and until now I wasn’t able to really follow the story. The visuals are just that good.

The visuals… what can I really say? Those of you who have seen this film know exactly what I mean. To start with, the futuristic city looks fantastic, with tall buildings, roads in the sky linking them, and without one bit of the “cheesy” look we sometimes get from older movies with a futuristic slant. But as nice as the above-ground city looks, Metropolis gets its fame from the incredible set pieces and hundreds of extras that make up the underground. The awesome spectacle of hundreds of downtroden workers marching to work, slowly and deliberately in lockstep, as hundreds of others march the other way, their ten-hour day over. The giant machines, as big as mountains, seemingly (and figuratively) like huge devils requiring human suffering and sacrifice to keep them running. The futility of a man, trying desperately to keep his steam powered machine running, never able to slow down for a second, as the machine’s thirst for human power is unending.

Metropolis has set the stage for some brilliant science fiction that came later. Certainly Blade Runner, Dark City , and Total Recall directly pay it homage, and its anti-technology theme has been revisited time and time again (most notably in the Terminator films). C3PO of Star Wars fame is certainly taken right from Rotwang’s robot. In fact, every mad scientist who has a lab with electrical currents running up wires needs to thank Rotwang for inventing that.

In viewing the movie, I can’t help but think that films of the next 20 years took a step back from Metropolis. When I see the horribly laughable Science Fiction “serials” of the thirties and forties with their string powered spaceships and cardboard box robots, I can’t help but think Metropolis looks strikingly better, despite being made far earlier. There isn’t one bit of cheesiness in this film, and it deserves every rave review it gets.

One final note – there are several versions of this film out there on DVD. I implore you to forget about all the others except the Kino release. They are truly horrible. Metropolis is a true classic, and the Kino release finally does it justice.

Another video I like

March 10th, 2010

You freelancers / work at home / service people will LOVE this.

Amazing

March 2nd, 2010

Just sharing something I like. This young girl is *amazing*

I found this maybe two years ago, and then was reminded of it today when I searched for a video of Rush’s YYZ (she does that one too.)

This is Carry on Wayward Son (putting this song here because a lot of people won’t know YYZ). But after listing to this one, go to YouTube and find her other ones (and man, she does a kickass YYZ).

Duh

February 26th, 2010

So… the Canadian women’s hockey team is in trouble. For smoking cigars and drinking beer after their win yesterday (jeez, I’m on a real cigar kick with posting, huh?)

Let’s get this straight: it’s ok for baseball players to spray bubbly (and I’m sure at some point, some underage 20 y/o rookie was in on it), and it was ok for Red Auerbach to light up a victory cigar after the Celtics win, but it’s not ok for these women who just won Olympic gold?

Say those words again – Olympic friggen’ Gold.

Maryellen tells me I’m very progressive in my views towards women, and it extends to this as well.

Drink / smoke up, ladies – you earned it.

Keywords and Search Engine Position – the truth

February 19th, 2010

As a copywriter, I get a lot of “make sure you get my keywords in, because I want to rank”. And, because I wrote the copy, I even sometimes get “hey, my site isn’t ranking – what did you do wrong?”

Let me tell you the truth about Keywords and Search Engine Rank: Keywords are almost meaningless when it comes to ranking in the search engines. 

Now, before anyone gets all up in arms over this let me explain what I mean by that.

To start, let’s establish something: Keywords are immensely powerful in getting a page or website ranked. In fact, on their own, they can propel a site to #1 on Google within hours. That’s how powerful they are.

But wait Dan… didn’t you just say they are meaningless?

Yes, I did. They are both meaningless, and incredibly powerful. I think you’ll understand this better if I just show you the test I did. 

Last week, I ran a test with keywords. The two posts that preceded this one were test posts that I put up on 2/11/2010.

The first post was about Dracula smoking cigars with Godzilla. And within two hours, that post was #1 on google. Really, if you typed in Dracula Godzilla Cigars, that post is #1 (this one will likely eventually beat it, too.) Here, see for yourself

Let me repeat that – within two hours, it was NUMBER ONE on Google. You didn’t even need to put quotes around it or anything – just those three words.

Man, that’s serious power. If you had a business that people used those terms to search for, you’re gold.

Then I did a second post maybe 15 minutes later. This one was about home based business advice. I don’t need to post you the Google link – I’m likely still waiting for it to show up in the top 1000. Never mind the top 100, or the top ten. And forget #1. It’s been a week, and that post simple doesn’t show up (edit – it’s now October 1, 2010 – still nowhere to be found. That’s what happens to you if you have  online competition at all. In plain terms, keywords – by themselves – are almost meaningless if you have any online competition.)

So, one post shoots to number 1 within two hours. The other doesn’t show up at all (after months). Interesting, huh? So, what’s the difference?

Could it be that maybe, just maybe, there’s ZERO competition for the dracula/godzilla/cigars one? That nobody out there is using those combined words for any of their webpages? (which, by the way, saddens me – I’m a huge Godzilla fan, I like cigars, and Dracula was cool too!)

And for the home based business one there’s… I dunno, maybe FOUR MILLION competitors? (or so – I lose count.)

So that’s why I say Keywords are Meaningless. Most of us are in businesses with ample competition. It goes without saying that almost all of the competition is going to use the same popular keywords. Even if you get creative and use some odd keyphrases, everyone has access to the same keyword tools – it’s unlikely you will be the Godzilla outlier. Plus, it’s the popular terms that get used the most.

Look at it this way – if you are a Houston carpet cleaner, you and probably 100 other businesses use “houston carpet cleaning rug cleaning shampooing drape upholstery” etc etc etc – all the expected stuff is going to be used by all of the businesses in the area. So just using the keywords isn’t enough.

Now let me be clear – I’m not saying you can ignore keywords. You can’t. Not using them would be a killer. But using them is probably not going to help you rank high either. Keywords are one of many ranking criteria search engines use. Thus, you’re generally using the keywords simply to pull you even with everyone else on that particular ranking criteria. 

That’s what my home based business post did – it pulled me even with other home based business pages in regards to page title and opening keywords. But it lost heavily on “the other stuff”. So it’s lost amongst the sea of competition. But the Godzilla one… well, that scored a clear knockout. NOBODY out there has more information about godzilla and dracula and cigars ALL ON THE SAME PAGE. There’s no need to look at anything else – put Dan #1. Yay, I win!!!

But I won nothing, really. Nobody else was even playing. Understand what I mean? Keywords are necessary, but they aren’t particularly helpful, either.

Now this always leads to the question of “ok Dan, just how DO you rank?”  

Well, to answer that, I’ll start by saying I’m no SEO expert. But I do have a high natural ranking on some competitive keywords, so I do know a little. But I think I’ll save it for another post.

So to sum this up, I essentially wanted to dispel that keywords are IT when it comes to ranking. They aren’t (unless your name is Dracula Godzilla and you own a cigar shop, of course!)

Home Based Business Advice

February 11th, 2010

This is part two of my test. Yes, it will have to do with home based businesses and home based business advice and the like. But it’ll take a third post.

Be back in a few days…