I’m not one to really criticize current events, etc. In fact, I find most people that do fairly shallow and petty.
That said, in regards to this huge oil spill, there is a simple, almost astonishing misstep that is glaring (to me, anyway). Follow me here:
Every time they try something new, from the “dome cover” to the “top kill” thing, BP prefaces the attempt by saying “we’ve never done this at this depth before…”
Really? Then why the @#$% were you drilling at that depth??? I mean, come on…
In essence, they are saying “we have zero experience at fixing stuff this deep, but we decided to drill there anyway”. Ridiculous.
This proves there was no emergency plan in place – none whatsoever. Which is generally a bad way to conduct business, whether you are a giant oil company or a shorts-clad copywriter writing from his home. But of course, if something goes awry in my basement (bad cat!), it doesn’t effect millions of people, and cleanup is maybe twenty to thirty seconds.
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Dan Furman at LinkedIn