Archive for March, 2009

Let’s Talk Price Again

March 27th, 2009

I have this conversation at least once a month:

Potential Client: Ok, I’d like to hire you. But I found someone willing to do the job for “x”. Just match their price, and the job is yours.

Me: Why didn’t you just hire the other person?

Potential Client: Well, I like your writing better.

Me: And that’s exactly why I’m more expensive. I’m sorry, but if you want the other person’s price, you’ll have to hire the other person.

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The conversation then goes one of three ways – sometimes I get the client (and get my price… although I have to be honest – I’m not that expensive.)

Other times, I don’t. And sometimes (not often, but often enough to mention), the person is a bit of a jerk about it. Like they can’t fathom that I charge more than Chuckles McNoodle, who they found on Craigslist.

Here’s another monthly conversation:

Potential Client: What do you mean you can’t do this until next week? It’s only three pages!

Me: I apologize. But understand that you aren’t my only client. In fact, I’m technically booked through next week – I’m squeezing you in as it is.

Potential Client: Well, so and so said they can do it tomorrow.

Me: Well, so and so is free tomorrow because so and so has no business lined up. Care to guess why?

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Now, if it sounds like I’m venting… well, I am (a little). This is my blog, and I can vent if I want to. But there’s also a lesson here for all businesspeople (especially small businesses, where owners converse with each other) – if you want person X’s work, then don’t compare them to person Y. There’s a good reason my price is what it is, and my schedule is such. It’s the very reason you want me to do your project.

If all you care about is price or getting it done tomorrow (and let’s be honest – almost all of those “quick” deadlines are arbitrary), then don’t debate me over my terms – just hire the other guy and be done with it. I won’t lose sleep, trust me.

When I hire people, I hire them because I want THEM. I don’t compare their price (or timeframe) to anyone else’s. In general terms, if I want their expertise, I am usually willing to wait a reasonable amount of time, and pay their rate.

About SEO and PPC

March 24th, 2009

I’ve wanted to write a post on SEO (Search Engine Optimization) and PPC (Pay Per Click), and why I like PPC better. However, I found myself in a message forum discussion about this last night, and the following pretty well sums up my thoughts. You can pick up the discussion pretty easily:

Joe wrote: In other words, if you’re strapped for cash, spend time to research SEO rather than spend money on a professional who can be very expensive. If you’ve got the money, then hire a pro.

Dan Replied: The thing is, I never recommend anyone even going into business when they are “strapped for cash”. If a (primarily) online business is strapped for cash, and they have no SEO, and no PPC, well, what is the plan to get cash, then? Wait? Because SEO takes time – it’s not an overnight thing. That’s a terrible business strategy that is doomed to fail more often than not.

To address something Steve asked me – yes, I am dependent on PPC. However, I still feel like I am a little more in control. In the past, Google has changed things overnight, and it killed a lot of people’s SEO efforts. Yes, they can change PPC overnight, but it’s a lot less likely.

You are correct that used in concert with other things, SEO is fine. I do agree with that. But I am also of the opinion that if you have primarily an online business, your business model / website should be good enough to convert a PPC campaign into profitability. Because if it isn’t, it may not be the best business model (in general terms). This is a little harsh, I understand, but it’s how I feel.

Joe, to answer another one of your questions – PPC costs me nothing. Zero. Zilch. Nada. I spend $x per month (more like $xxx, really), and my site converts “Y” number of clicks into contacts (and then clients.) The dollar amount I get from Y is always a lot higher than X. PPC is an investment that I happily make because it delivers me people who want what I do.

All that said, I do get a decent amount of clicks from organic, and I have made small efforts to improve that. I’d be lying if I said it wasn’t on my mind from time to time. I just concentrate more on PPC and converting those clicks.

The AIG thing in a nutshell

March 18th, 2009

Imagine this conversation:

Conservative businessman type: Hi son, how are you today?

20 year old son: Not so good… my car insurance is due, and I don’t have the money.

Conservative Businessman type: Well… ok, let me help you. I don’t want you to have to give up your car. But, I need you to promise that you’ll make smarter choices in the future regarding your finances. Ok?

20 year old son: Sure Dad. Thanks!!

 

The next day, Dad sees son getting ready to go out.

 

Conservative Businessman type: Where are you going, son?

20 year old son: Oh, we’re going to scalp tickets to the big game. Don’t wait up!

Conservative Businessman type: Ummm… wait… didn’t I just loan you money for your car insurance? Where is this money for the game coming from?

20 year old son: Errrr… ummm… well, you see, I already promised the guys, and…

 

That’s the AIG bonus thing in a nutshell. Betting a lot of those guys who got/ok’d bonuses would be on Dad’s side in the above, too.

I can’t say I’m surprised. Are you? I mean, nobody is saying “Oh, a huge insurance company filled with big business pricks acted in a slimeball way??? NO, not them.” 

Bad PR boys. You really blew it. You can fix this by hiring someone really good at getting a clear, plain message across. I’ll explain it for you and make it all better. I don’t charge much – couple mil ought to do it. :)

Obama looks to help small businesses

March 17th, 2009

Yesterday, President Obama talked about small businesses, and proposed a few things to help. Amongst them, he wants to free up lending capital so underfunded enterprises can visit the SBA and….

zzzzzzzzzzzz

Huh? Oh, sorry…  I just lose total interest with stuff like that. Because to myself and many others, it’s pretty close to useless. I have worked with hundreds of entrepreneurs, and prettymuch none of them got/get/are getting SBA loans.   

Now, I understand that legislation like this is necessary. It helps “big” small businesses. But you know, it does nothing for the true “backbone of America” – the guy or girl sitting around their kitchen table saying “you know, I’d like to give this plumbing/photography/pet sitting/IT consulting/graphic design/handyman/etc thing a shot.”

These people – the true entrepreneurs, never get anything. We’re not going to the SBA – we’re too small. We’re not looking to “invest in another building” – we’re simply hoping to get a new client this week. We’re not “opening a new location”… if anything, we’d like to move our location from the kitchen to a more permanent space in the den.

Yet, despite our size, a lot of us do ok – I make a decent enough living, and I personally know of hundreds of others that do – indeed, there are millions of us. In fact, I’ll bet anything we outnumber the “SBA” type businesses. So why don’t we get some help?

Here’s what I would propose:

  • Give us a real home office deduction that we aren’t afraid to take because it’s an “audit red flag.”  If you’re worried about some schmuck starting an Amway business just so he can write off his heat, tie the deduction to revenue only. This will weed out the fake businesses, and help us real ones.

 

  • Provided we make a minimum of $20,000 gross, then on the first $100,000 of revenue, give us a preferred tax rate. Give us a real incentive to try and make some money. The $20,000 threshold, again, ensures that people just starting businesses to fart around and take deductions won’t be able to take advantage of this.

 

  • Health Care… one of the biggest stumbling blocks to people starting a small business is health care. You want to have universal health care, Obama? Start with us. Start with the hardest working, ballsiest people out there – those who go it alone. Again, let’s put a $20,000 floor on income – but if you hit that 20k threshold, you get health care (either make it a deduction, etc).

I like my $20,000 number in the above because, to me, that’s the tipping point. The type of things I am proposing (which, let’s face it, will be promptly ignored) are too easy to abuse by someone just starting a business to take deductions. No, to get the stuff I’d like to see, you gotta go earn 20k minimum. If you can’t make $20k, being in business full time might not be your thing anyway.

Ok, there’s my political post for the week/month. Have a great week.

WHAT is your price???

March 14th, 2009

I had a company contact me today about writing. They had a LOT of work for me.

  • A 4000-7,000 word website (likely 15-25 pages) to be edited/rewritten
  • A 14,000 word booklet to be edited/rewritten
  • A 2,000 word proposal to be written.
  • “Many” press releases to be written (guessing 5-10)

They need most of it done “by April” (ummm, it’s March 14th… you think maybe you’d have started contacting writers earlier?)

I suspected from the grammar of the e-mail that it would be a hefty editing/rewriting job (“are” instead or “our”, no question marks when asked a question, etc. Now I’m not saying this in a negative way - I totally understand that English isn’t everyone’s first language – I’m just pointing out that it’s likely going to be a hefty rewrite.)

Anyway, that’s a big project. Easy two, maybe even three weeks work. This isn’t something I can bang out in a day.

So I give them my price. Turns out I’m really out of their range.

Know why?

Their budget for that entire project was $200.

Two. Hundred. Dollars. For everything.

I almost don’t know what else to say. I’m stunned that a company actually thinks I (or any writer… or anyone for that matter) should work a few weeks for $200. Just mind-blowing. Plus, their reply was a bit curt (here’s a hint: when you call what I do “just” writing, it annoys me. If you can’t afford my services, just say “your price is over our budget” and leave it at that, ok? I totally understand.)

I do admit, most people who can’t afford me do just that – they are nice about it. But sometimes, the ones who are obviously extremely under-funded (i.e.: flat-broke) can be a bit rude when discussing price. I don’t know why, but many of the ”I have $10, what can you do for me?” people just are.

One more time: If you can’t afford someone’s price, that’s fine. It’s just part of business, in fact. But be nice about it.

Sorry, wrong number (phone etiquette)

March 11th, 2009

Here’s a little story from my old blog that I felt needed to be here:

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I just got hung up on.

While this was a common occurrence during my dating youth, the frequency has declined markedly since marrying. But this hanger-upper wasn’t an angry woman, but someone who simply dialed the wrong number. Here’s how it went:

*ring ring*

Me: “Dan Furman” (this is how I answer the phone)

Caller: Is Mel there?

Me: Sorry. No Mel here. You must have the wrong number. What num…

Caller: *click*

Me (to myself): …ber were you trying to call… oh well…

 

Ten seconds later:

*ring ring*

Me: Dan Furman

Caller: Is Mel there?

Me: DON’T HANG UP. No, he isn’t. This is the same number you called ten seconds ago, and if you didn’t hang up so quickly, we would have figured out that you didn’t dial the wrong number, but you are calling the wrong number. I was trying to help you.

Caller: I’m sorry - I was just… I don’t know why I hung up so quick. You’re right, I should have stayed on to figure out which it was. Thanks.

I think people hang up so quickly because they are embarrassed. Trust me – there’s no shame in calling a wrong number. There’s no need to abruptly hang up. In fact, it’s rude.

Here’s wrong number etiquette in a nutshell – no matter which side of the conversation you are on, take ten seconds to find out of the wrong number was dialed, or if the caller actually dialed correctly, but has the incorrect number. It makes everyone’s life easier, and saves a repeat performance ten seconds later.

Also, perhaps the person you called has the right number. Perhaps their number is one digit off the number you want, and this happens all the time for them – personally, I get a ton of calls for “mental health” (really), which makes one wonder. :)

I’ll finish this on a somewhat related note: why do we still call it “dialing?” I haven’t used a dial phone in perhaps twenty years. Probably the same reason we still “roll down the windows” in a car. 

Playing with my camera

March 6th, 2009

First really warm night of the year, and I was out playing with my camera. I got a Nikon D80 over the winter, and have been really enjoying learning how it works and such. I recently bought a tripod too, so I can take some stable night shots.

This was taken about 11:00pm – that’s my 100+ year old oak tree in the foreground, and obviously the moon peeking out behind it. Out of about 25 shots with various settings, this was the best (I’m finding out that’s how it works with photography – you take 20+ shots to get that one killer shot).

I love this camera and tripod – I’ve pointed various crappy cameras at the night sky for years, and never got anything nice. First night out with this setup, and I get this (you can click it to make it bigger):

I’m a bit disappointed that the corner of the house, and the electrical wire are in it (lower left) - I suppose I could retouch them out, but that’s too much like work. This is what I saw, so this is what I shot. Yea, you pros are laughing that this shot impresses me, but I’m new at this – gimme some time :)

So what does this have to do with business and marketing? Nothing. It’s Friday night – time to relax!!

Another book update

March 3rd, 2009

Both “Do the Web Write” and the second edition of “Real Home Based Business“ should be in stores / online shortly.

I got my advance copies of “Real Home Based Business” last week via FedEx, and it looks great – very happy with it. It has MORE content, yet it’s actually shorter in page count. Nice printing job.

As far as Do The Web Write is concerned, well, I was out for maybe twenty minutes this morning, which means that was the exact time that FedEx came to make another delivery. So instead of a package, I got a “we were here but you weren’t.. ha ha  ha” note on the door (FedEx has an odd sense of humor.)

Seriously, since the only thing I’m expecting from FedEx are my advanced copies of ”Do the Web Write”, this must mean it’s done printing as well. Hopefully, I’ll have them tomorrow after I sign the little note (you know, in this day and age, there has to be a better way than this to deliver stuff. I can take a payment from China in thirty seconds, yet I can’t get a package delivered unless I am physically here – just seems odd.)

But anyway, that’s what’s happening on the book front. Both books out this month. Awesome.