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On the Beach.... me???

By Dan Furman

Sometimes I like to look at other copywriting sites and generally keep up with what's going on in the business. While most of the sites are good, inevitably, I run across some copywriting guru selling a book that will magically turn you (yes, you!) into a copywriting genius who makes six figures overnight.

Nevermind that it took me (and others) years to develop our skill. It can be learned overnight!!!

And that's kind of the focus of today's article. Because one of these sites was SO over the top, SO outrageous, that it made me spit my coffee out in laughter. It said something like this:

Become a copywriter and work as much or as little as you want!! Work from the mountains, the beach, anywhere!! Write while listening to gentle ocean waves!! Why, I wrote all last summer from a 16th century French château while perfumed servants threw fresh flowers at my feet as I walked to the fountains bubbling with pure vintage wine!! Then a nine course meal was prepared, and once the prime minister finished waxing my Jaguar...

Well, you get the idea. And the site's author implied that you can get that lifestyle too, if you just buy his book!

Well, let me tell you a little secret: being a copywriter really isn't like that.

While it is true I have a home office, my home is circa 1966, and the nearest wave is 150 miles away. And I don't have servants. I do have a wife, but those of you with wives (or who are wives) know that's not nearly the same thing. Oh sure, I can order the dog around, but she only listens because I feed her, not because I'm a copywriter. And forget about asking the cat to do anything.

And believe me, I can't work "as little as I want". In fact, because I have a home office, I generally work every single day. Don't get me wrong, I love what I do. I wouldn't trade my job with anyone. But this is hardly some bohemian lifestyle where I write a paragraph or two while nature's splendor erupts all around me. It's a bit more involved.

Just wanted to quell any misconceptions some of these websites may have given. Now if you'll excuse me, my wife is calling...

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